Tip #9: Use Instagram Analytics to See What’s Working
Sometimes your best-performing Instagram posts will surprise you.
A photo, video, or Reel that you didn’t think would resonate does, and vice-versa. That’s why it’s crucial to track your social media performance.
You can access your Instagram analytics directly through the app, but it’s often easier to use a third-party tool, like Later’s Instagram Analytics, to measure how your posts are performing.
Later’s Instagram Analytics lets you track up to 12 months worth of Instagram feed posts, Reels, and Stories, and filter by key metrics like engagement, reach, likes, comments, and more.
It’s the easiest way to get a visual overview of what posts are performing best, so you can tailor your strategy and get on as many Instagram Explore Pages as possible!