Goal #6: I Want to… Get More Clicks
If your goal is to drive traffic elsewhere, there are a few ways you can encourage your audience to click through.
One of the easiest? By adding link stickers to your Instagram Stories.
With a Stories strategy that includes templates, branded visuals, and/or a strong CTA, you’ll create a new way for followers to tap right through to your latest blog post or product launch.
You can also leverage Instagram’s product tagging feature to help make your products more discoverable and shoppable right within the app itself.
It isn’t enough to simply tag your product though. Write captions that encourage clicks and put your product at the forefront — focus on your why.
Another way to drive traffic to your site? Optimize the link in your bio.
The link in your bio is the only clickable link on your Instagram profile, making it prime real estate for driving clicks to your website.
However, with only one link to work with, it can be tough knowing which link to use.
Which is where a tool like Later’s Linkin.bio comes in handy.
With it, you can create a customized page that includes:
A clickable version of your Instagram feed
Unlimited buttons with links to your blog, website, affiliate page, or wherever you’d like to drive traffic to
Social links to your profiles on other platforms
…And tons more
Once you have a clear idea of what you want to achieve on Instagram, you can tailor your strategy for specific results.
Now all there is to do is monitor your progress (using Instagram analytics) and make changes as you go.
Results don’t happen overnight, so be patient. Track your performance, optimize your content, rinse and repeat.
You’ll soon see the results you’re looking for! 🚀